Most corporates choosing to create new business lines and/or test new business models have 4 choices:

In this article, we’ll compare the 4 options outlining the chance of success, costs, timeframes, common challenges, and the type of idea they’re each best suited to.

— —

1. Build

What is it? Building new ventures in-house, either using internal talent (current employees) or hiring in external talent.

Chance of Success? Less than 8% of ventures launched internally reach scale.


This is the final installment in a 6 part series, picking apart the beauty industry; from the macro market trends to the business models to watch.

In this final installment, I wanted to tackle the most disruptive idea I came across- Beauty Resale.

So far there are no startups offering this as a business in the UK beauty industry, but as a broader trend, resale is massive. There are also early signals of existing marketplaces expanding into beauty resale, in the US and in Japan, and I believe these are worth unpicking and watching closely. …


In this series we’ve looked at a range of different business models: from the evolution of the subscription business model, to the circular economy and sustainability, to direct to consumer; as well and the key macro trends startups are capitalising on for all of them.

Today we’re exploring another model, though arguably a less popular one. So far in the beauty space, there’s only one big player who’s taken the buyer club route. But it is a model well worth watching; that one brand has already built a huge following, and arguably a more defensible business model.

What is a Buyer Club

Sometimes known as…


Like the subscription business model, which we talked about in part 2 of this series, the Direct to Consumer Business (D2C) model has been around for a decade or so already. In fact, it’s how many of the beauty subscription models started (including Harry’s and Dollar Shave Club) and how many are still launching today.

But what’s in store for this model in 2021 and beyond?


In part 1 of this series, we dug into 8 macro trends affecting the beauty space- including Sustainability. This is powered largely by another trend: Gen Zpend (the increasing consumer power of a far more socially and climate-conscious Generation Z.) This growing generation are holding companies to higher account when it comes to their impact, especially on the environment.

The beauty industry is responsible for 120 billion tonnes of waste each year. On top of problematic plastic production, like most industries, they have a heavy carbon footprint, huge water use, and high responsibility for deforestation and toxic waste.

Regulations are…


In part 1 of this series we dug into the macro trends that will underpin the next wave of beauty business models. The 8 covered were: Cocooning; Self Love; Sustainability; Gen Zpend; Affordable Luxury; Diversity and Inclusion; Hyper Personalisation; and Clean Beauty.

Next up, we’re exploring what this means for the next wave of business models in the beauty space. Originally, I was going to keep this as a 2 part series, but honestly… there’s just too much to say on beauty- so let’s break it down.

Today in, part 2, we’re looking specifically at the evolution of the subscription…


Recently, at Rainmaking Venture Studio, we’ve been delving into the beauty space, on the hunt for new venture opportunities.

In this two-part blog series, we share reflections on the fundamental forces shaping this space, and whether the business models we have today can survive Covid and beyond. Part 1 will explore the macro trends and part 2 will deep dive into the business models.

So let’s dive in!

#1 Cocooning

This means enjoying more comforts in our own homes, or in other words, “Hello Covid”.

At-home beauty was already a trend well before Covid, from treat boxes that let you discover all…


Often, I’ve heard charities and social enterprises write the business model canvas off as not working for them. And yes, the impact angle does change what the canvas needs to help you visualise. But it doesn’t take much to adapt it

Adjusting the Business Model Canvas (created by Alex Osterwalder and Dr Yves Pigneur)

Business Model Canvas Courtesy of Strategyzer.com … with a couple of adaptations by me (marked in yellow)

10 Tips when using the Business Model Canvas

(as noticed when coaching charities and social enterprises)


This article is based on an interview with the founder and CEO of the Rainmaking Venture Studio, Jordan Schlipf. You can listen to the full interview in podcast format on Spotify.

What is a Venture Studio?

Simply put, we build new, high growth ventures. Like some other studios, we do this with different corporate partners.

Unlike other studios, we don’t take fees, and we actually put our own money in. We bet on the new ventures together, so we’re equally incentivized to make them work or kill them quickly if they don’t.

What problem are you trying to solve?

It’s actually two problems, one we face ourselves as investors and company…


Today I had to pull out of an opportunity I was really buzzing about because someone thought it was appropriate to cross the boundary of professionalism.

I wanted to share this because I want it to be understood how even a small comment can feel to someone receiving it and because I have an incredible collection of supports who I got to sense check my responses and who reassured me so much along the way, but it’s not always easy to solicit advice or speak out when these things happen, especially in worse situations.

So for context, I had been…

Hattie Willis

Building new ventures with corporate partners @RainmakingVentureStudio

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